Over the last couple of years, blogging experienced a massive surge in popularity. People are hungry for content and are looking for creators with unique voices and unique perspectives to get that vital piece of info wrapped up in a fun and engaging package, which is why coming up with the perfect domain name is essential.
So, no matter whether you are passionate about writing, want to help your readers navigate their daily lives, or even turn this distraction into a full-time profession, the time for starting a blog couldn't be better.
But, before we start pouring out our passion all over the keyboard, we need to address one big elephant standing right there in your room.
The power of the first impression
We are, of course, talking about the name of your future blog or, to be more precise, it's the perfect domain name. You might wonder why the domain name is so important that we need to have an entire article about it. The answer is simple – you don't get a second opportunity to make a good first impression, and the domain name is literally the first thing your future readers will get to know about you.
If it sounds boring or bland, they won't be very inclined to click on it.
Keep two considerations in mind when selecting the perfect domain name:
- Branding – The domain name of your blog will serve as your very own brand and the most powerful asset to set you apart from the competition. It needs to capture the message you are trying to send.
- Easy discovery – Obviously, you don't want your readers to have to go to the depths of the internet to find out what you are writing. This so-called discoverability of the blog can make or break its success regardless of the quality of the content.
So as old Romans used to say, nomen est omen – The name truly speaks for itself.
Choosing The Perfect Domain Name For Your Website
Now that we have a pretty good understanding of why it is important to capture your audience’s attention at first glance, let's take a look at a couple of tips that will help you to choose the perfect domain name.
Give a shout out to your audience
Identifying with your audience is, by far, one of the simplest ways to get their attention. How can you do that? Well, you can try putting an adjective in front of the group you are writing for—something like working moms, Europe travelers, budget-savvy fashionista, and so on. If you want to get a slight edge without sounding bratty, you can also use the good old spy trope – for (insert whatever you like) only.
Play with words (and domain)
One of the easiest ways to do that, for instance, is to simply get a catchy personal and perfect domain name. Yeah, you have probably seen a bunch of websites ending with .me like beautify.me, gettoknow.me, and so on. The domains like this are out for grab, and it's not that hard to see the appeal – they allow you to use your activities in a fun and creative manner, include a call to action right in the domain name, and they are insanely easy to discover.
Point out the benefit of the blog
This is yet another way to use the domain name in a more proactive and urgent manner. And the best thing is that you don't really have to break too much sweat to come up with something catchy. Just plainly say what your audience will get from reading the blog – how to start a second job, earn by nail polishing, home design on a budget, and so on. This approach may sound a bit on the nose but it does wonders for your future digital marketing efforts.
Use your own name
Of course, we had to include this one. Putting your name right in the domain may seem counterintuitive at first. After all, who is that Daisy or Emma person who wants to give me skincare tips, and why should I care? But, at the same time, this approach gives your blog a great personal touch and allows you to connect with your audience on a more personal level. It's a slow burner, but it burns like a wildfire.
A bit more fine-tuning
No matter what of these approaches you take, you need to be aware that these are only broad strokes, and simply having a good idea is not enough. Here are a couple of simple tips that will help you to beat your domain name into shape and put it on a whole new level:
- Keep the character count under 20
- Avoid confusing letter combinations (it should be easy to type)
- Avoid confusing abbreviations and numbers for words
- Stay away from hyphens as far as possible
- Don’t stuff the domain name with keywords (one is enough)
We hope these few tips will help you come up with a blog name that will instantly catch the attention of your audience. Blogging is an incredibly rewarding activity that can easily turn into your primary source of revenue if you are passionate and hard-working enough. But all of this needs to be laid on some solid foundations. So, make sure you have a name no one will be able to forget.