Five Ways Digital Marketing Will Change Over the Next Few Years

Five Ways Digital Marketing Will Change Over the Next Few Years

You’ve probably already seen sponsored social media posts from social media influencers. A company will pay the influencer to showcase one of their products or services. For example, Audible is popular in several videos of YouTubers. This will only continue to grow. As there become more social media influencers, target markets become more specialized. Think about it. You’re following your favorite influencer or celebrity, and they’re using a new brand of hygiene products they love. Viewers will think, “If they love it, and I love them, it’s worth trying.” Millennials and Gen Z-ers are more likely to buy a product from someone they look up to than a billboard they see while driving down the highway.

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